If you're here, the chances are you're ambitious. You care deeply about your career, your business and making a meaningful impact. You may be striving for your next promotion, leading a growing team, building a business or navigating an important career transition. Whatever brought you here, you're ready for something more.
I understand that journey. Success can be incredibly rewarding, but it can also bring pressure, self-doubt and difficult decisions. It's easy to lose sight of what really matters when you're constantly focused on the next goal. My role is to help you step back, gain clarity and move forward with greater confidence, purpose and direction.
As an Executive Coach and Leadership Development Specialist, I help ambitious leaders, founders and professionals strengthen their leadership, build resilience and unlock their full potential. Together, we'll develop the confidence, mindset and practical strategies needed to achieve meaningful, lasting success, without compromising your wellbeing, your values or the life you want to create.
If you’re looking at this page, the chances are that your business or career has always been important to you.
My career began in the fast-paced world of advertising, where I spent over 15 years working with global brands, leading teams and helping businesses grow. That experience gave me first-hand insight into the pressures, opportunities and demands of leadership, as well as the transformative impact that great coaching can have on performance, confidence and career progression.
I combine evidence-based coaching with practical leadership experience, using thought-provoking conversations, proven coaching frameworks and tailored development strategies to help every client achieve meaningful, lasting change.
My clients include senior leaders, directors, founders, entrepreneurs and ambitious professionals across a wide range of industries. Whether you're preparing for promotion, leading through change, growing a business or redefining your next chapter, I'll help you build the clarity, confidence and leadership to achieve your goals.
Today, I'm a PGCert-qualified Executive Coach, EMCC Senior Practitioner and Leadership Development Specialist.
1/6
I hold a Postgraduate Certificate in Executive & Business Coaching. I am also certified by the European Mentoring and Coaching Council at Senior Practitioner Level. I qualified at Leeds Beckett University, a highly regarded program in association with Novum. I have been working as an executive and business coach for the last 10 years and have coached teams to success throughout my career in advertising.
'Expert'
2/6
I’ve worked in corporate environments and have entrepreneurial experience running a successful business. This means I have a 360 understanding of business challenges from launch to hiring a team and beyond.
'Business Focused'
3/6
Success is meaningless if it’s not accompanied by happiness. For me, mental health and wellbeing are sacrosanct which is why I use proven meditative and mindful techniques to help you feel stronger and happier. I am a qualified Mindfulness, Relaxation and Meditation Coach.
'Balanced'
4/6
When you work with me you’re in it to win it. Coaching has to lead somewhere, and I take great pleasure in supporting you to reach your goals.
'Success Oriented'
5/6
Talking can be productive, but actions matter because actions get results. I have a practical approach and give you the tools to make things happen.
'Practical'
6/6
I’m a real person, like you. I have two children and love running and being in the great outdoors. I work in London and spend the rest of my time on the coast on the beautiful Isle of Wight. My work style is genuine and challenging without being overwhelming.
'Authentic'
Why Work With Me?
For me, coaching is about giving people the space, support and strategies to claim their potential and step into their power. I'm interested in the story of how you are where you are and will help you rewrite your narrative. In all I do I'm focused on tangible outcomes that get results but I take a friendly (and firm when necessary!) approach to helping you to overcome challenges, whether they're related to external circumstances or internal blocks like limiting beliefs and imposter syndrome.
I have over 10 years experience helping ambitious clients to make life changing adjustments at a profound level and my coaching support shows up in their results - their thriving businesses, balanced lifestyles and zest for success.
No matter where you're starting from or where you want to go, I can help you get there.
I coach and support ambitious individuals to achieve their goals and thrive in all areas of their career, business and lives.
BOOK A CALL NOW
In all I do I'm focused on tangible outcomes that get results
Is where my clients were able to access and experience my group coaching and courses - based around my most successful client blueprints.
2021 & beyond
I had my first daughter, which was a game changer for me and the catalyst I needed to fully embrace my self-employed status and go all in with my own business. I haven't looked back, I am very proud to be serving my dream clients, helping them to achieve their goals and find their purpose. I am proud to be running a successful business on my terms.
2017
I joined a leading wellbeing and performance company and added 1000s more coaching hours to my coaching CV, working with cutting edge media, creative and tech companies to craft results-focused programmes for personal and professional growth.
2014
Following a fantastic and colourful career in the fast paced world of advertising, I decided it was time to start my own business. Coming from a family of successful entrepreneurs it was something that had always appealed to me. I was adamant I needed to move back to the coast and wanted to forge a career and lifestyle that was 100% on my terms. I went back to university, studied hard for a year and graduated with a postgraduate certificate in Executive & Business Coaching from Leeds Becket University. I got 100s of coaching hours under my belt that year, so that I could be officially classed as an EMCC Senior Practitioner. Having professional qualifications and the credibility to match have always been extremely important to me.
2013
I landed my very first job in advertising, at Saatchi & Saatchi's which I thought was prettty cool, as even my dad had heard of them! This was the start of a fantastic and varied career where I worked as a strategic planner on some of the worlds biggest entertainment, car and FMCG brands including Universal, Paramount, Volkswagen, L'Oreal Paris, Mars and GSK. I was strategically planning and managing £30million + budgets and had the time of my life whilst doing it.
2001
My Journey So Far
THE TIMELINE
"In less than 6 months we have completed changed the focus of my business, and not only turning it into a legit business but also ensuing my business supports my personal goals."
"After working with Shereen, my team are motivated, valued and engaged, you couldn’t ask for a better ROI."
"My time working with Shereen had been invaluable to moving me on from a very troubled place to a completely new and positive situation in a remarkably short time."
"Not only is Shereen clearly knowledgeable but she also works with heart, with a real wish for your success. Having a coach like Shereen is a great investment for your success!"
"Shereen helped me to validate my ideas, better understand why I was moving in a certain direction, how to move beyond and that and most of all that I wasn’t alone in the work. ”"
"I felt as though, for the first time in years, someone listened to me without judgement. There was no template with Shereen’s work; it felt personal and tailor-made to my own unique situation."
KIND WORDS
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